Why you shouldn’t put pricing on your homepage

This week I decided to take a look at all the big guys in the business (you all know who they are) and see if I can pick up any clues as to where I might be going wrong with That Website Guy.

I picked up quite a few ideas especially regarding keywords and how to word content so that it makes sense and appeals to visitors, but also correlates with what people might be searching for so that I can hopefully get some love from Google.

I also learned a lot about landing pages and how important they are, and have started to plan out some of my own.

One thing I also noticed while looking through all these sites was that absolutely none of them showed their pricing on their homepage, and it got me thinking. Why?

To me, it makes sense to have pricing loud and clear on the homepage for everybody to see. I mean surely, right? You’d want to get that information out there as quickly as possible either as a selling point or to rule out people who might not have the budget and not waste their time.

I’ve ALWAYS listed my pricing on the homepage of That Website Guy, but none of the big guys do. There must be a reason for it.

I pondered this for a long time, and it eventually hit me.

Analytics.

Making people click through to a separate pricing page would lower your bounce rate and give you more of an idea on how many visitors are actually interested or actually read any content.

Not just this but if the pricing page is where a lot of people are dropping off then that should give you a bit of a clue as to why they’re not interested…

The more you know 😌

Anyway, having figured that out I’ve already jumped into action and removed all traces of my pricing from the homepage, and instead created an all new Pricing page which now includes the quarterly and yearly prices too, along with a little FAQ.